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Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Subscribe to my blog. She is a member of SME, ASQ, SHRM and the National Speakers Association. Where are your organization’s hidden stories? Contact me. Never miss another insightful post.

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Product Management Is a Contact Sport – What’s Your Injury Risk?

Product Management University

Delivering, marketing and selling products in B2B is a contact sport in many ways. The end result is products with lots of features for everyone and few closed-loop solutions for any one market segment. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Protective Pad: Solutions Marketing.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script. May the 'first in' win!