How to Build Consensus With an Instructive View of the Buyer’s Journey
Anthony Iannarino
JANUARY 31, 2020
We consistently present sales processes and the buyer’s journey as linear processes, when we depict them on a slide as a direct path, beginning on the left side and ending on the right. Buyer’s Have Journeys. In complex, consultative, B2B sales, there is not a buyer’s journey.
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