Trending Sources

Taking Inbound Marketing Beyond Blogs and Tweets

Salesfusion

The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media

Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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B2B Marketing Blogs

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Is Noise Destroying Your Marketing?

Pipeliner

The post Is Noise Destroying Your Marketing? appeared first on Pipeliner CRM Blog. Editor’s Note: At the end of this post is Chad’s accompanying video.

Dead Is Dead (in Sales and Marketing)

Pipeliner

Outbound marketing is dead. Many say that even marketing as a whole is dead. The post Dead Is Dead (in Sales and Marketing) appeared first on Pipeliner CRM Blog. Have you noticed how many things are dead these days? Cold calling is dead.

How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. Yet, most marketers understand how difficult it can be to […].

Marketing and Sales Alignment: Creating a “Sales Marketing Group”

Pipeliner

In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict.

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VerticalResponse’s Top 50 Marketing Blog Posts of 2014

Vertical Response

This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. The VerticalResponse blog won “best web writing/content” at the American Business Awards. And, most recently, inbound.org included us in their dynamic, “ Top 50 Marketing Blogs On the Web ” list. The 8 Most Overused Words in PR and Marketing.

The Best Marketing Blog Posts of 2013

Vertical Response

The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. If there’s one thing that’s certain about successful marketing strategies this year, it’s that content marketing, blogging in particular, rocked 2013!

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

Editor’s Note: Today we welcome Bill Carmody to our blogging community. I first noticed Bill’s crisp, direct, and useful sales outlook on LinkedIn, and immediately approached him to contribute to the Pipeliner sales blog.

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

Editor’s Note: Today we welcome Bill Carmody to our blogging community. I first noticed Bill’s crisp, direct, and useful sales outlook on LinkedIn, and immediately approached him to contribute to the Pipeliner sales blog.

Leveraging Your CRM to Create Killer Account-Based Marketing

Pipeliner

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. The post Leveraging Your CRM to Create Killer Account-Based Marketing appeared first on Pipeliner CRM Blog.

6 Tips to Drive High Impact Marketing

Salesfusion

The post 6 Tips to Drive High Impact Marketing appeared first on Salesfusion. Marketing Automation Marketing Blog

The Power of Empathy in B2B Sales and Marketing

Pipeliner

The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. Your B2B sales prospects don’t want to hear about you. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes.

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Content Marketing Is the NEW Be There or Be Square

Increase Sales

Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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Top 10 Marketing Blog Posts of 2013 (So Far)

Vertical Response

We’re well through half of 2013 and what better way to celebrate, reflect, and/or refresh than with a roundup of the top 10 posts (so far) from the VR Marketing Blog. With the ever increasing number of businesses using email marketing, it’s important that your email stands out.

Top 50 Sales & Marketing Blogs for 2012

No More Cold Calling

4 Lessons for Leading a Marketing Team

Salesfusion

The post 4 Lessons for Leading a Marketing Team appeared first on Salesfusion. Marketing Blog revenue marketing

Will There Ever Be a Winner Between Marketing and Sales?

The Sales Hunter

” I say “no,” because until both Sales and Marketing accept the roles they play and their reliance upon each other, there is little chance the fight will end. I’ve had the unique opportunity to sit at both desks over the years, holding key Marketing and Sales […].

What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?

Pipeliner

When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). What this says is that you could get “A’s” for Message and Media and still end up with an “F” if the market is off target.

Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Today''s blog was written by Ruth P.

Lead Generation Blogging

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Blogging appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Sales Must Help Marketing Help Them

Pipeliner

When a sales team becomes frustrated with marketing the frustrations is most frequently rooted in poor lead quality. The post Sales Must Help Marketing Help Them appeared first on Pipeliner CRM Blog. For Sales Pros sales and marketing sales professionals sales team

Are You Suffering from Marketing Malaise?

Increase Sales

Marketing can become quite routine, almost boring especially for small business owners. Soon you feel you are tired and marketing becomes difficult. If you are suffering from marketing malaise, then it is time to get moving.

PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

Mukesh Gupta

He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Compelling event marketing ( Amul ). Who is on the show: .

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Hiding Behind The Can’t Find Me Marketing Curtain

Increase Sales

What I have discovered is this “Can’t Find Me” marketing curtain appears to be more common with businesses offering professionals services such as sales training or executive coaching. The “Can’t Find Me” m arketing curtain is also connected with some blogs.

Taking the ‘mis’-erable out of sales & marketing misalignment

Salesfusion

The post Taking the ‘mis’-erable out of sales & marketing misalignment appeared first on Salesfusion. Marketing Blog

Use Lost Opportunities to Enhance Your Marketing Content Creation

Pipeliner

The post Use Lost Opportunities to Enhance Your Marketing Content Creation appeared first on Pipeliner CRM Blog. Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels (Forrester).

How Validating Leads Will Improve Your Internet Marketing

Pipeliner

According to “The Critical Importance of Lead Validation in Internet Marketing” study, about half of a company’s leads generated through its website aren’t sales related. The post How Validating Leads Will Improve Your Internet Marketing appeared first on Pipeliner CRM Blog.

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True Marketing Operations: It’s time.

Pointclear

Yes, we had a CRM system, but Marketing didn’t have an automation system. If yesterday were today, I am sure that John, the CMO, would have a marketing operations manager equal to my sales operations manager. B2B Marketing Marketing Strategy Guest Blogs

The Collision of Expertise and Content Marketing

Increase Sales

Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. This is marketing communication that educates, but peppers numerous times with a “buy me” message. Good marketing does include a call to action.

Lead Generation: Sales, Marketing or Both?

Pipeliner

In many companies, a more or less permanent state of opposition exists between Sales and Marketing. Marketing is doing everything they can in the area of lead generation, and forwarding those leads onto the sales force. The post Lead Generation: Sales, Marketing or Both?

Who Owns Leads? Sales or Marketing

The Sales Hunter

In the last several years, a lot has been written about how Sales and Marketing need to come together if we ever expect to resolve the issue of generating leads. Blog Professional Selling Skills Prospecting lead generation leads marketing prospect prospecting sales prospectingIt’s time we challenge conventional thinking with regard to who owns the lead generation process.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Top Reasons to Curate UGC in Your Marketing Efforts.

A New Year’s Resolution for Every Marketer.

Salesfusion

The post A New Year’s Resolution for Every Marketer. Marketing Blog appeared first on Salesfusion.

How Effective is Gimmick Marketing?

Increase Sales

One of my colleagues, Greg, shared what he believed to be a gimmick marketing message from a local real estate firm who wanted to meet with him just to ask two questions. Over the years I have witnessed a variety of what is now called “gimmick marketing.”

Before You Make That Request for a Guest Sales Blog Post

Increase Sales

Today I received another request for a guest sales blog post. Several times a week I receive unsolicited requests from complete strangers to post an article in this sales blog. I wonder if they paid for some course on how to approach blog owners? This is called marketing.

How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message.

Marketing is More than Automation

Pointclear

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. In hindsight, the main course that night was a new way of thinking about business: Account-Based Marketing.”. Account Based Marketing (ABM) is all the rage.