Top B2B Marketing Blogs: Key Ingredients


What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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Taking Inbound Marketing Beyond Blogs and Tweets


The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media

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Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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Year-End Roundup: Top 10 Most Popular Blogs of 2017

DiscoverOrg Sales

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. Check out our most-read and most-shared blogs from 2017! If you rely on email for sales and marketing, it might be reassuring to know that cold email isn’t usually considered SPAM … except when it is. Read the blog , and download the full research study here. DiscoverOrg is proud to be THE premier resource for our sales and marketing community.

B2B Marketing Blogs


Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Top 50 Sales & Marketing Blogs for 2012

No More Cold Calling

Content Marketing Is the NEW Be There or Be Square

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Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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Marketing is More than Automation


There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. In hindsight, the main course that night was a new way of thinking about business: Account-Based Marketing.”. Account Based Marketing (ABM) is all the rage.

Will There Ever Be a Winner Between Marketing and Sales?

The Sales Hunter

” I say “no,” because until both Sales and Marketing accept the roles they play and their reliance upon each other, there is little chance the fight will end. I’ve had the unique opportunity to sit at both desks over the years, holding key Marketing and Sales […].

Hiding Behind The Can’t Find Me Marketing Curtain

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What I have discovered is this “Can’t Find Me” marketing curtain appears to be more common with businesses offering professionals services such as sales training or executive coaching. The “Can’t Find Me” m arketing curtain is also connected with some blogs.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction.

Are You Suffering from Marketing Malaise?

Increase Sales

Marketing can become quite routine, almost boring especially for small business owners. Soon you feel you are tired and marketing becomes difficult. If you are suffering from marketing malaise, then it is time to get moving.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics


This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing


In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. From Matt Heinz , president of Heinz Marketing : "Inbound marketing can be both highly effective and highly inefficient.

7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)


Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. That’s because in most companies: Marketing measures itself on lead quantity rather than lead quality. You’ll triple your marketing return.

The Collision of Expertise and Content Marketing

Increase Sales

Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. This is marketing communication that educates, but peppers numerous times with a “buy me” message. Good marketing does include a call to action.

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Measuring Content Marketing Success

Fill the Funnel

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and creates advocates. Is there one area of content marketing that you want to get more active in than in the past?

How Effective is Gimmick Marketing?

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One of my colleagues, Greg, shared what he believed to be a gimmick marketing message from a local real estate firm who wanted to meet with him just to ask two questions. Over the years I have witnessed a variety of what is now called “gimmick marketing.”

Social Selling Home Base Should Be Your Blog

Fill the Funnel

Your social selling home base should be your blog. Your blog should become your platform from which everything you do online will originate. A real blog, with your own domain name (hopefully your name) if available will serve you and your career for years to come.

Are You Building a Company or Just Laying “Marketing Brick”?


Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Early in my marketing career I was just laying marketing brick for a basic wage. I built market share and got an increasing piece of the sales reps’ time. Marketing Strateg

The Top 50 Sales & Marketing Blogs for 2012

Jonathan Farrington

Then following on from the “Top 50 Sales & Marketing Influencers for 2012” which we now compile every May, we give you the “Top 50 Sales & Marketing Blogs for 2012” the definitive list of the very best bloggers, chosen from hundreds of sales commentators who post regularly.

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click


Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Make marketing accountable.

How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message.

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute.

Lead Nurturing: Triple Your Marketing Return


Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch. B2B Marketing Marketing & Sales Alignment B2B Sales

How Marketing Is Screwing Up Social Marketing

A Sales Guy

Hey, marketers, I have a suggestion. You need to learn how to social market because you’re making a mess out of it. Social marketing is just like social selling. Here is a link to the blog: “link to their blog.” Marketing social marketing

Chairs are Dead—and Other B2B Marketing Hogwash


In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”.

Marketing Opportunities Abound Provided…

Increase Sales

Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. There are many marketing opportunities to attract attention and begin to build relationships provided the following elements are in place: An ideal customer profile.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction.

3 Most Common Mistakes in Lead Generation - Video Blog

Sales Benchmark Index

Marketing leaders can quickly diagnose the most common Lead Generation mistakes. This blog post consists of four 60-90 second videos to evaluate your effectiveness. Marketing campaigns that acquire late stage buyers should accelerate quickly.

Before You Make That Request for a Guest Sales Blog Post

Increase Sales

Today I received another request for a guest sales blog post. Several times a week I receive unsolicited requests from complete strangers to post an article in this sales blog. I wonder if they paid for some course on how to approach blog owners? This is called marketing.

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Are you a Marketing Dinosaur?

Sales Benchmark Index

To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different. Download the marketing leader assessment to identify your blind spots. Reaching the most senior marketing position requires A-Player talent.

How to Structure a Modern Marketing Department

Sales Benchmark Index

We engage with a lot of marketing leaders. My colleague John Staples wrote a great blog on hiring the best talent. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like?

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When will Sales catch up with Marketing?

Sales Benchmark Index

When will Sales catch up with Marketing? This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. The sales field is suffering.

Got Discipline To Market Your SMB?

Increase Sales

Possibly it may make sense to adopt your own Got Discipline campaign as you market your SMB. One of the most frequent complaints I hear from SMB owners and salespeople is “I don’t have time to market my business.” Since I will be out of town later in the month for 7-10 days, I must honor my writing commitments to the Post Tribune/Chicago Tribune, Worldwide Coaching Magazine as well as to this blog. Yes marketing a SMB feels like a 24/7 job.

Stop Wasting Money On Marketing Automation, Personas, And Content Marketing!

Partners in Excellence

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. 37% of email marketers use limited targeting criteria!

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]


According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. The remaining four stand-alone blogs will follow.

How to Avoid a Marketing Automation Catastrophe

Sales Benchmark Index

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. If marketing automation is the car, content is the fuel.

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6 Reasons Why Blogs Produce More Leads

Sales Benchmark Index

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. It is non-interruption marketing.