Taking Inbound Marketing Beyond Blogs and Tweets

Salesfusion

The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media

Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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Trending Sources

B2B Marketing Blogs

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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How to use influencer marketing to improve your sales

Pipeliner

As one of the biggest buzzwords in marketing of the past couple of years, influencer marketing is booming right now. Marketers are using it to reach larger audiences, to improve brand awareness, get more traffic and to boost sales. Leave comments on their blog.

Is Noise Destroying Your Marketing?

Pipeliner

The post Is Noise Destroying Your Marketing? appeared first on Pipeliner CRM Blog. Editor’s Note: At the end of this post is Chad’s accompanying video.

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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Marketing and Sales Alignment: Creating a “Sales Marketing Group”

Pipeliner

In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict.

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How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. Yet, most marketers understand how difficult it can be to […].

5 Questions Every Account-Based Marketing Pro Has Answered

Leads360

On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. Any interaction with blog posts, videos, eBooks, or product pages can be indicators of topics that are relevant to buyers.

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VerticalResponse’s Top 50 Marketing Blog Posts of 2014

Vertical Response

This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. The VerticalResponse blog won “best web writing/content” at the American Business Awards. And, most recently, inbound.org included us in their dynamic, “ Top 50 Marketing Blogs On the Web ” list. The 8 Most Overused Words in PR and Marketing.

The Best Marketing Blog Posts of 2013

Vertical Response

The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. If there’s one thing that’s certain about successful marketing strategies this year, it’s that content marketing, blogging in particular, rocked 2013!

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

Editor’s Note: Today we welcome Bill Carmody to our blogging community. I first noticed Bill’s crisp, direct, and useful sales outlook on LinkedIn, and immediately approached him to contribute to the Pipeliner sales blog.

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

Editor’s Note: Today we welcome Bill Carmody to our blogging community. I first noticed Bill’s crisp, direct, and useful sales outlook on LinkedIn, and immediately approached him to contribute to the Pipeliner sales blog.

6 Tips to Drive High Impact Marketing

Salesfusion

The post 6 Tips to Drive High Impact Marketing appeared first on Salesfusion. Marketing Automation Marketing Blog

Leveraging Your CRM to Create Killer Account-Based Marketing

Pipeliner

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. The post Leveraging Your CRM to Create Killer Account-Based Marketing appeared first on Pipeliner CRM Blog.

The Power of Empathy in B2B Sales and Marketing

Pipeliner

The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. Your B2B sales prospects don’t want to hear about you. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes.

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Top 50 Sales & Marketing Blogs for 2012

No More Cold Calling

Top 10 Marketing Blog Posts of 2013 (So Far)

Vertical Response

We’re well through half of 2013 and what better way to celebrate, reflect, and/or refresh than with a roundup of the top 10 posts (so far) from the VR Marketing Blog. With the ever increasing number of businesses using email marketing, it’s important that your email stands out.

4 Lessons for Leading a Marketing Team

Salesfusion

The post 4 Lessons for Leading a Marketing Team appeared first on Salesfusion. Marketing Blog revenue marketing

Content Marketing Is the NEW Be There or Be Square

Increase Sales

Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

Will There Ever Be a Winner Between Marketing and Sales?

The Sales Hunter

” I say “no,” because until both Sales and Marketing accept the roles they play and their reliance upon each other, there is little chance the fight will end. I’ve had the unique opportunity to sit at both desks over the years, holding key Marketing and Sales […].

Lead Generation Blogging

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Blogging appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Today''s blog was written by Ruth P.

Taking the ‘mis’-erable out of sales & marketing misalignment

Salesfusion

The post Taking the ‘mis’-erable out of sales & marketing misalignment appeared first on Salesfusion. Marketing Blog

True Marketing Operations: It’s time.

Pointclear

Yes, we had a CRM system, but Marketing didn’t have an automation system. If yesterday were today, I am sure that John, the CMO, would have a marketing operations manager equal to my sales operations manager. B2B Marketing Marketing Strategy Guest Blogs

Sales Must Help Marketing Help Them

Pipeliner

When a sales team becomes frustrated with marketing the frustrations is most frequently rooted in poor lead quality. The post Sales Must Help Marketing Help Them appeared first on Pipeliner CRM Blog. For Sales Pros sales and marketing sales professionals sales team

Use Lost Opportunities to Enhance Your Marketing Content Creation

Pipeliner

The post Use Lost Opportunities to Enhance Your Marketing Content Creation appeared first on Pipeliner CRM Blog. Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels (Forrester).

Are You Suffering from Marketing Malaise?

Increase Sales

Marketing can become quite routine, almost boring especially for small business owners. Soon you feel you are tired and marketing becomes difficult. If you are suffering from marketing malaise, then it is time to get moving.

Hiding Behind The Can’t Find Me Marketing Curtain

Increase Sales

What I have discovered is this “Can’t Find Me” marketing curtain appears to be more common with businesses offering professionals services such as sales training or executive coaching. The “Can’t Find Me” m arketing curtain is also connected with some blogs.

Lead Generation: Sales, Marketing or Both?

Pipeliner

In many companies, a more or less permanent state of opposition exists between Sales and Marketing. Marketing is doing everything they can in the area of lead generation, and forwarding those leads onto the sales force. The post Lead Generation: Sales, Marketing or Both?

How Validating Leads Will Improve Your Internet Marketing

Pipeliner

According to “The Critical Importance of Lead Validation in Internet Marketing” study, about half of a company’s leads generated through its website aren’t sales related. The post How Validating Leads Will Improve Your Internet Marketing appeared first on Pipeliner CRM Blog.

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Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?

Pipeliner

When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). What this says is that you could get “A’s” for Message and Media and still end up with an “F” if the market is off target.

A New Year’s Resolution for Every Marketer.

Salesfusion

The post A New Year’s Resolution for Every Marketer. Marketing Blog appeared first on Salesfusion.

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Top Reasons to Curate UGC in Your Marketing Efforts.

The Collision of Expertise and Content Marketing

Increase Sales

Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. This is marketing communication that educates, but peppers numerous times with a “buy me” message. Good marketing does include a call to action.

Social Selling Home Base Should Be Your Blog

Fill the Funnel

Your social selling home base should be your blog. Your blog should become your platform from which everything you do online will originate. A real blog, with your own domain name (hopefully your name) if available will serve you and your career for years to come.

Measuring Content Marketing Success

Fill the Funnel

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and creates advocates. Is there one area of content marketing that you want to get more active in than in the past?

The Top 50 Sales & Marketing Blogs for 2012

Jonathan Farrington

Then following on from the “Top 50 Sales & Marketing Influencers for 2012” which we now compile every May, we give you the “Top 50 Sales & Marketing Blogs for 2012” the definitive list of the very best bloggers, chosen from hundreds of sales commentators who post regularly.