Interview: Guided Selling with Storytelling, Insights and Financial Justification
The ROI Guy
APRIL 15, 2014
An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. First you need to ignite the buying journey.
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