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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

The key lies in creating a buyer persona – a detailed representation of your ideal customer. This persona paints a vivid picture of their pain points, the type of marketing material they can connect with, and the channels where they are most active. What Is a Buyer Persona? What Is a Target Audience?

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

Familiarize yourself with your target base's needs, interests, preferences, traits, and quirks — that intel with shape the buyer personas that will ultimately guide your sales and marketing efforts, down the line. What are your potential customers searching for when they open Google? Contact suppliers. Become the expert.

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The Winning Sales Process for Your Startup in 2020

Salesmate

Stand in your customer’s shoes. Find out the core problems the targeted buyer personas experience? What will be the benefit of using your product by this buyer personas and how will it solve their problems? Learn more about them, their pain points and how they can use your solution as a remedy.