Buyer Persona Marketing Pharmaceuticals Tools 
SBI Growth
MAY 24, 2013
Ingrid was a successful pharmaceutical rep. Product features and competitive advantages are all relative to the Buyer Persona. Sales onboarding must enable new hires to recognize each Persona. For complex sales, there are multiple personas. At the start, the buyer is “Not in the Market.”
The ROI Guy
SEPTEMBER 13, 2013
SiriusDecisions says the #1 issue preventing Sales quota achievement is not the lack of marketing leads, lack of good solutions, or a lack of product knowledge, but the inability for Sales teams to effectively communicate value messaging. Then they realize that they in fact do have a lot to learn. Vertical Challenges?
Expert insights. Personalized for you.
324 
Let's personalize your content