SBI Growth

MAY 24, 2013

Ingrid was a successful pharmaceutical rep. Product features and competitive advantages are all relative to the Buyer Persona. Sales onboarding must enable new hires to recognize each Persona. For complex sales, there are multiple personas. Click here and here for tools to get started.

Hiring 324

Hiring Customer Telecommunications Pharmaceuticals 324

The ROI Guy

SEPTEMBER 13, 2013

Second, there is a lack of good tools at most organizations to help Sales deliver the messaging – moving beyond PPT and whiteboard markers to have more provocative, insight driven conversations, and automate the diagnostic assessments and financial justification process. How can tools help?

Lead Rank 73

Lead Rank Lead Scoring Tools Training 73

The ROI Guy

APRIL 15, 2014

It comes down to three key elements: Content - Insights and Value Messaging Capability– Sales Training Competence - Guided Value Selling Tools. First, there is a shortage of good value messaging, insights and financial justification to create a provocative and compelling value-focused conversation between buyer and seller.

Insurance 65

Insurance Insurance Lead Rank Pharmaceuticals 65