Jobs To Be Done: The Secret Weapon for Boosting Cold Email Response Rates
Sales Hacker
OCTOBER 30, 2017
In a truly wonky-but-useful study done for a fast food restaurant, marketers attempted to figure out how to sell more milkshakes. And they learned some really valuable things about milkshake buyers: A lot of milkshakes were sold in the morning (who knew?). I recommend Skype and Ecam Recorder, Google Drive, and Google Docs.
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