Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. This involves checking the CRM and other systems of record. Most vertical marketing strategies start with content for demand generation and SEO activities.

Marketing 52

Marketing Strategy Collateral Case Study 52

Sales Hacker

MARCH 2, 2020

Buyer-Centered Selling. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. Buyers and sellers are on their own journeys – each resembling their unique roller coaster ride.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

NOVEMBER 15, 2017

A buyer is an individual or organizational entity that purchases a product or subscribes to a service. Compensation is the total payment and benefits an employee receives for rendering work — covering basic salary, allowances, commissions, bonuses, health insurance, pension plans, paid leaves, stock options, and other benefits.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99