The ROI Guy

MARCH 6, 2017

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 Simpler value messaging and calculations are just what the buyer ordered.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

OutboundView

SEPTEMBER 20, 2018

They hire five inside sales reps before they have the tools and processes to make inside sales successful. Buyer Personas. Who’s your buyer? We at OutboundView help our customers build buyer personas by focusing on two categories: Decision Makers and Doers. Make them tangible!

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. I exited to pursue other interests after Upland Software acquired the company in 2019.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130