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Complex Or Simple Buying Process

Partners in Excellence

Usually, the sales cycles are longer, typically months to years. When I refer to a simple buying process, it is typically one that involves very few decision makers–usually just one. There may be other people involved, but typically an individual makes a decision. The risk is usually smaller.

Scale 48
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3 Bad Sales Habits That Hurt Your Performance

Growbots

B and C Players often start buying cycles with lower levels within prospect organizations. It isn’t until sellers gain access to decision makers that they’re finally talking to someone who can say yes (buy). . In many cases B and C Players never gain access to decision maker levels.