Buying Cycle Chemicals Decision Maker Face-to-face 
Partners in Excellence
APRIL 26, 2016
Over the past few months, I’ve been reviewing a lot of my thinking about business to business buying and selling processes, and how we achieve success in both. Usually, the sales cycles are longer, typically months to years. There may be other people involved, but typically an individual makes a decision.
Growbots
APRIL 17, 2018
B and C Players often start buying cycles with lower levels within prospect organizations. It isn’t until sellers gain access to decision makers that they’re finally talking to someone who can say yes (buy). . In many cases B and C Players never gain access to decision maker levels.
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