Partners in Excellence
DECEMBER 12, 2013
. “If we only had this…” Or content tied to marketing automation, “We can score and nurture the customer through most of their buying cycle with the right content.” In some cases, for transactional types of purchases, or consumer products–that may be true, but that’ not new news.
Tony Hughes
MARCH 7, 2018
Don't answer your email, construct an RFP response, work the web leads or build that 55 slide presentation with your NASCAR slide. But who is teaching, don't even compete in an existing buying cycle that has a decay rate. What about the novel idea of triggering the buying cycle yourself? Have you given up?
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