SBI

APRIL 17, 2013

He was referring to the importance of relevant knowledge about your prospects and buyers. Most interesting stat : 92% of prospects NEVER respond to a cold call or email. Engaging a prospect in a quality conversation requires that you have something of interest to offer and most salespeople don’t. Why don’t they?

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation Targets 127

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. What is an Ideal Customer Profile?

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

The ROI Guy

AUGUST 24, 2010

Alinean has been selected to develop and power value-based sales and marketing tool campaigns for: Autodesk, Avanade, BMC Software, MessageSystems, Trend Micro, and Viewpointe.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40