Smart Selling Visions: Up-Close with Top Revenue Leader CEO Duncan Lennox of @Qstream
SBI
JUNE 4, 2014
Duncan: The buying process has changed dramatically in the last decade and today as much as 70% of the buying cycle happens before a prospect ever reaches out to a vendor. They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.
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