Customer Centric Selling

MARCH 26, 2018

Soon after starting my sales career I became aware there was a staggering list of things I needed to learn. I lacked the wisdom and experience to understand the difference between sales activities and progress. I had no concept or a sales process. By John Holland, Chief Content Officer, CustomerCentric Selling®.

Lead Rank 73

Lead Rank Lead Scoring Top of Funnel Remedy 73

The Pipeline

NOVEMBER 13, 2014

Then I remembered that in sales we see this all the time, over and over, people are trying to kill cold calling. I’ll be the first to admit that you can probably find stats to the contrary, which just goes to show that sales and sales people are just as susceptible to hype as the next group. Sad but true.

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Commodity sales professionals are being disinter-mediated. Fight Frugalnomics with Outcome Selling?

Remedy 77

Remedy Lead Rank Vendor Lead Scoring 77

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."

Marketing 79

Marketing Lead Rank Remedy Forecasting 79

Customer Centric Selling

JANUARY 16, 2013

Sales Training Article: "It Is What It Is" By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company The naïve enthusiasm of youth fades as we age. How many CEO's take IIWII attitudes toward their sales organizations? IIWII conclusions cause CEO's to accept whatever results sales delivers.

Training 58

Training Ideal Customer Profile Hiring Buying Cycle 58

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Sage 67

Sage Lead Rank Remedy Microsoft 67