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What does ‘seasonality’ really mean in sales?

Nutshell

Just as a homeowner might want to sell their house before the year’s end to assist with tax issues or avoid upcoming tax law changes, health care consumers are more likely to buy at the end of the year in order to take advantage of their insurance benefits. Reason #2: The weather affecting demand of your product/service.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

But processing a return costs retailers an average of about $3 per item when handled in the shop versus twice as much when an online order is shipped back to the distribution center (and, thanks to competition with Amazon, it’s now often “free” shipping). Coming back to the website and consuming information there multiple times.