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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

So, you’ve had about 9,600 inquiries…were they called?” They tell me they’ve been called,” he said through clenched teeth. I can’t ask the salespeople to call all 9,600 inquirers again; we only have 30 salespeople.”. The results were hot prospects (call me, talk to me, contact me ASAP) in 10% of those called and spoken with.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. You are my conscience.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

Outbound calling is interruption marketing. Give up after 1 – 2 calls. You are better off calling someone who actually wants to talk with you. Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps. Voicemails are a waste of time. Write it and they will come.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Pointclear

I apply this learning in business by trying not to interrupt or race to a conclusion on sales calls—even if I need to allow an uncomfortable silence to occur. A lot of times, they don't really actually go back and see how close to that estimate they came to what actually happened. They’re nice, smart, curious, hard-working and ethical.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Increased budgets of this nature are including outbound telemarketing and lead generation companies. Go back and talk to all these inquiries.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

Pointclear

He illustrates this by noting, “If I had a dollar for every time each week I get a phone call or an email from a sales rep that says, ‘Hey, I saw your name,’ or ‘You downloaded this,’ or ‘You stopped by our booth. He also believes—from the point of view of skill sets and understanding Buyer 2.0—marketers marketers are ahead of salespeople.

Outbound 169
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What Percent of Leads Should Sales Close?

Pointclear

per so-called lead. When we went back to marketing to share our results, they said: “Those are too important a source of leads for us but we can’t afford to have you pre-qualify them—so we just send them directly to sales.” It can also be compromised on the back-end (by light, ineffective follow-up, or no follow-up at all).