Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Mereo

MAY 28, 2020

For many B2B marketing organizations, a substantial portion of market awareness and demand generation budgets are deployed in campaigns and related activities that rely on face-to-face interactions (e.g.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

The Pipeline

JANUARY 16, 2012

John: No no, my people have to go out find leads and prospect, in fact, I wish they would do more; but they work trade shows, networking, cold calls. Click here to cancel reply. Demand Generation. It’s not easy either, they have to work at it and there is always room to improve. Add a Comment. Appointments.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

APRIL 29, 2011

For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. Click here to cancel reply. Demand Generation. There’s so much that’s wrong with the traditional sales funnel, and it’s gotten worse in the Sales 2.0 Now in the 2.0 Carmen Cazares. Eric Nielsen.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257