Channels Cost per Acquisition Everest Marketing 
Appbuddy
FEBRUARY 2, 2021
Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. This last point carries real costs.
Appbuddy
MAY 18, 2021
Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. These factors can also cost money, as wasted cost per acquisition and reduced customer lifetime value mean diluted return on investment (ROI).
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