Sales and Marketing Management

JANUARY 23, 2018

But unlike the Flintstones’ favorite mode of transport, email has adapted and endured. A full 72 percent of American consumers reported to MarketingSherpa that email is their preferred communication channel for business matters. But email marketing is easy to do poorly — and increasingly difficult to do well. Make your words count.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

Hubspot Sales

AUGUST 21, 2023

When preparing your product for market, you must always consider your customer. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130