8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples
Zoominfo
MAY 21, 2020
A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Interested in more?]
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