How to Measure the Success of Lead Generation
Zoominfo
AUGUST 4, 2020
You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? How do you define a lead? Glad you asked!).
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