Sales Hacker

APRIL 12, 2022

Auseh Britt: Terminus is a multi-channel engagement platform to do account based marketing. I went to work for the Florida Department of Transportation. It’s a smarter approach than the traditional demand gen that you’re doing, where you’re casting a wider net. Tell us, what does Terminus do?

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Hubspot Sales

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. And stop investing in channels where you see low conversions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Chair for the Women @ Butterfly Employee Resource Group” What is one a-ha moment you’ve had in your sales career? Melissa Murillo. Andrea R Austin. Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130