Channels Education Revelation Tools 
Partners in Excellence
DECEMBER 10, 2018
Where sales people used to be a primary channel for information and education about products/solutions, now customers can self educate through an increasing number of digital and other channels. Suddenly, I had a revelation (in my terms, a brain fart). I found myself falling victim to that kind of thinking.
Gong.io
SEPTEMBER 19, 2018
Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. Eades aims wide and tackles a variety of subjects – from tools to techniques – with astonishing breadth and depth. Getting Past ‘No’.
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