article thumbnail

List of best marketing automation software for 2021

Salesmate

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. It’s a versatile marketing automation platform that enables you to efficiently manage cross-channel B2B marketing campaigns and nurture leads at every step. Referral marketing is one of the most cost-effective marketing channels out there.

article thumbnail

How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. To be exact, 3 out of 4 B2B buyers and 8 out of 10 executive buyers use social media when making purchasing decisions. Reliance on Social Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Via Eloqua. This presents the need for marketers to integrate their channels for a uniformed customer experience. Eighty-nine percent of marketers today say a targeted multi-channel approach is critical and have increased spend over last year. Via Chief Marketer. 3 Marketing Mistakes Most Companies Make.

Eloqua 176
article thumbnail

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale.

article thumbnail

B2B Marketing Guide

OutboundView

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Interact on channels your buyer is actively using. What Do You Do With This Guide? Outreach.io (Enterprise).

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. There’s no need to emulate stereotypes of sellers or to use the exact words and tactics of your sales manager or colleagues. Melissa Murillo. Alicia Berruti.

Hiring 130