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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Learn how buyers behave and engage in different channels.

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What is Marketing Automation?

Apptivo

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Bringing those leads successfully to the sales funnel. Scaling your marketing operations across channels and providing a uniform user experience across channels.

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List of best marketing automation software for 2021

Salesmate

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. It’s a versatile marketing automation platform that enables you to efficiently manage cross-channel B2B marketing campaigns and nurture leads at every step. Referral marketing is one of the most cost-effective marketing channels out there.

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B2B Marketing Guide

OutboundView

If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Identifying the triggers that drive organizations to buy is absolutely critical for top of funnel targeting. Interact on channels your buyer is actively using.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Sales Manager focused on front of the funnel processes. Melissa Murillo. She has a passion for mentoring women and helping them find their love of sales. Deb Calvert.

Hiring 130