The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Second unnecessary complexity is a negative drag on tool adoption.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. They hire five inside sales reps before they have the tools and processes to make inside sales successful.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Sales Hacker

OCTOBER 7, 2021

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The Sales Association

MAY 22, 2011

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? How does a sales organization reconcile all of the options? Once these are in place, telemarketing is the obvious channel for ongoing correspondence.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24