The ROI Guy

MARCH 6, 2017

On the other end of the spectrum is the buyer’s perspective, heavily influenced by the key business issues and pain points they face. Sales reps and channel partners will resist using a complex business case / ROI tool with customers. On one end of the spectrum is the seller’s perspective, rooted in product / service details.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. They hire five inside sales reps before they have the tools and processes to make inside sales successful.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130