Appbuddy
JUNE 14, 2021
Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! year-on-year increase.
Appbuddy
FEBRUARY 2, 2021
In the UK, a typical medium-sized business generates ± £20m of annual revenue and average profit margins of 12% , according to UK Government statistics. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. For big businesses, the cost can be much greater. Want to learn more?
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