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TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator

Sales Evangelist

Tim Houlihan and Dr. Kurt Nelson are consultants who have spent more than 20 years working with companies to design incentives that will increase productivity within sales teams. However, once those needs are met, incentives that are more material or experiential in nature move people into greater effort.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

The digital push has changed many markets, bringing some in-line with the sales channels you can make available to them. Some offer incentives for practices that can also be cheaper for you, such as filing information electronically. As they move further down your sales funnel and process, these preferences grow.

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How Validity’s Customers Are Turning Improved Email Performance Into More Revenue

Appbuddy

Here’s a recap of some of our favourite take-outs: Dan Goran, Product Manager at Expedia Group shared in our “Why Email Data Quality Matters” webinar that it’s business-critical to have the right customer data platform. The DMA’s latest Consumer Email Tracker report shows email is consumers’ preferred marketing channel (over 70%).