MQLs? Aligning Marketing Metrics with Revenue Goals
Sales Hacker
FEBRUARY 2, 2024
In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” Meaning, revenue is a team sport. Listen to Udi Ledegor’s story about it on Demandbase’s channel. In short, Owner is “HubSpot for restaurants.” What I mean by MQLs is Marketing Qualified Leads.
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