Sales and Marketing Management

JUNE 22, 2020

Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling.

Trends 156

Trends B2B Decision Maker Transportation 156

Hubspot Sales

AUGUST 21, 2023

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130