Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Of course, these should include a mix of channels and be spaced over time. This is a missed opportunity.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

SBI

AUGUST 2, 2018

Darryl: VanillaSoft provides a sales engagement platform that enables sales development teams to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Because most marketing generated leads are contacted less than two times, or never at all, leads go stale.

VanillaSoft 95

VanillaSoft Sales Qualified Lead Marketing Qualified Lead Lead Rank 95

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63