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Siebel

Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. April points out the importance of involving sales teams in positioning discussions, as they have direct insights into customer perceptions and competitors.

Siebel

Siebel Positioning Banking SAP

TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

Sales Evangelist

APRIL 23, 2020

He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? These are major components to track sales so it has been the primary revenue solution for companies for the last 25 years.

CRM

CRM Siebel Top of Funnel Face-to-face

Sales Pro Central

Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

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