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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. The B2B Marketing Advantage of LinkedIn.

B2B 203
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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. For marketing and sales leaders, your work stream is your CRM system.

Analytics 216
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Marketing Communications Managers Must Know the Sales Quotas!

Pointclear

Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent. I am not asking about firms and software that solve only part of the riddle. What world are they living in? They spend money, but against what metric?

Quota 191
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” ” Christopher is seeing a lot of companies placing a lot of tablets in the hands of their sales people: “Cisco Systems is an example. It’s only going to increase in its relevance.”

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” ” Chris is seeing a lot of companies placing a lot of tablets in the hands of their sales people: “Cisco Systems is an example. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks.

CRM 133
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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. ” So companies on that learning curve are starting to develop and grow their competencies internally to drive these systems and start to get value. ” The Role of Social Media.

Trends 157
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. The best programs vary up the messaging, but using multiple channels (not only email!) When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites.