Jobs To Be Done: The Secret Weapon for Boosting Cold Email Response Rates
Sales Hacker
OCTOBER 30, 2017
In a truly wonky-but-useful study done for a fast food restaurant, marketers attempted to figure out how to sell more milkshakes. Start with your recent customers because they’re in the best position to remember the driving forces behind their purchases. I recommend Skype and Ecam Recorder, Google Drive, and Google Docs.
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