Jobs To Be Done: The Secret Weapon for Boosting Cold Email Response Rates
Sales Hacker
OCTOBER 30, 2017
Jobs to Be Done (JTBD) is a process that’ll help you find the exact messages you need to make your communications with leads and prospects relevant. In a truly wonky-but-useful study done for a fast food restaurant, marketers attempted to figure out how to sell more milkshakes. That’s where Jobs to Be Done comes in. To whom, and why?
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