Collateral Customer Service Marketing Smart Company 
The Brooks Group
OCTOBER 18, 2010
Many organizations operate solely through marketing. The sales department must bring collateral value to the enterprise. Smart companies know that salespeople offer a valuable voice to questions like how to improve tactical marketing, ways to enhance customer service, and even what new products to develop.
Sales Hacker
JUNE 23, 2020
But taking it back a step at how you get there, first, you have to look at the fact that customer success has evolved. Just like marketing, when you used to say “marketing” to someone, you would picture somebody doing advertising, right? And so, basically, that is the journey that most companies have.
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