Sales and Marketing Management
SEPTEMBER 6, 2019
From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!
Sales and Marketing Management
JUNE 1, 2018
Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?
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Sell Integrity
NOVEMBER 23, 2020
In addition to understanding and having empathy for the customer’s situation and experience, a customer-centric organization also considers how any decisions it makes will affect their customers. This customer-needs-focused approach is often thought of in the context of the sales and service teams.
Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?
Engage Selling
JUNE 2, 2018
Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »
Sales Hacker
AUGUST 28, 2018
For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. Difficulty scheduling meetings or reaching a company representative.
Zoominfo
OCTOBER 4, 2019
These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.
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