Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies start with content for demand generation and SEO activities. Sales enablement is one key beneficiary.

Marketing 52

Marketing Strategy Collateral Case Study 52

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. Sales Prospecting Techniques.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

JANUARY 6, 2021

If only sales and marketing were that swashbuckling in real life, right? Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned. Secondly, did you notice that marketing was sales’ secret weapon? Direct mail. In ABM, that’s true.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 62