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To Build a Sales Culture

The Brooks Group

The entire enterprise must realize -- and believe -- that it could not stand solely on its own without a proactive sales effort. The sales department must bring collateral value to the enterprise. The members of the sales department must mesh culturally with enterprise standards of performance, decorum, and behavior.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

The stronger marketers get to know their client base – and actually integrate those cues into the brand – the more relatable the company will become. Brand voice is especially key here, as this trickles down into nearly every piece of collateral produced for the company. Business-to-person (B2P) trumps it all.

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