Remove Commence Remove Demand Generation Remove Follow-up Remove Marketing
article thumbnail

Selling to Enterprise (Just Like Selling to SMB… Right?)

Sales Hacker

We were talking about how to open up an account we had never sold to — one of the world’s largest shipping companies — and she said, “I got hold of their Director of Marketing, and there’s no opportunity right now, so I’m not going to focus on that account for a while.”. So, what was the miss, you ask? HOW did you do it?”.

article thumbnail

PODCAST 178: Why SDRs Should Report to Marketing with Amy Frampton

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.

Report 79