IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?
Mereo
NOVEMBER 15, 2023
2) THE GRAYING OF LINES BETWEEN SALES AND MARKETING RESPONSIBILITIES Many sophisticated B2B organizations are seeing their sales and marketing responsibilities blurring and overlapping. 4) LOSING THE NON-COMMISSIONED OFFICER IN SALES The non-commissioned officer in sales used to be the staff sergeant — the first-line manager.
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