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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales.

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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

Doesn’t mean Sales isn’t to be held accountable, but Marketing is better positioned to see the entire revenue landscape. I’ll be hosting a session to help attendees understand the SalesTech stack and how to incorporate and leverage sales technology into their strategy. What Sales Wants from Marketing.

Hoovers 139
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Leverage the right sales technology to support a customer-centric approach, including effectively onboarding and everboarding reps. Craig Nelson, CXera Over the years Craig Nelson has focused his efforts on building technology companies and enabling them to drive profitable revenue. Evolve away from product and toward value.

Siebel 59
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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. It is a deep dive into key areas of your process: Lead and demand generation. Marketing and sales technology. Data quality. Nurturing workflows. Content creation and usage.

Lead Rank 100
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Riding the New Sales Waves with Roberto Beltran {Hey Salespeople Podcast}

SalesLoft

How does someone go from being ‘sales impaired’ to a sales technology evangelist? LinkedIn’s Roberto Beltran and Jeremey Donovan discuss AI’s use-case for salespeople, Roberto’s career path in Sales Development Operations, and how the profession has evolved. I would assume it includes both of those things.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

Start at the highest level and work your way down to make sure that both you and your CMO get to enjoy this success: Productivity Costs (Demand Generation, Lead Management, Training, Sales Ops). Infrastructure Costs (Travel & Entertainment, Sales Technology, Recruiting/Sourcing). Management Cost (People).

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

2) THE GRAYING OF LINES BETWEEN SALES AND MARKETING RESPONSIBILITIES Many sophisticated B2B organizations are seeing their sales and marketing responsibilities blurring and overlapping. This shift will affect your sales effectiveness, sales technology, and training and coaching / onboarding.