Building an Effective Lead Management Process for High-Growth Sales
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals. Last year, our sales and marketing teams aligned on a high-growth strategy for 2017. Alignment with Sales.