Product Management University

FEBRUARY 12, 2024

We pitched the idea to our corporate marketing team as they had the demand generation budget. The fact that we were offering a trial period meant almost no demos or sales cycles. In the remaining 6 months, we generated $1.2 Make your product positioning conversational and your sales narratives are done!

Marketing 59

Marketing How To Segment Scale 59

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

MARCH 2, 2020

Sales Models and Fundamentals. The Transparency Sale. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. The Pirate’s Guide to Sales: A Seller’s Guide for Getting from Why to Buy.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141