Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Nutshell

JANUARY 30, 2020

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. By the bottom of the funnel, they’ve already been added to a pipeline that matches their demographic information.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

NOVEMBER 25, 2020

There should be a lot of thought put into how to turn non-customers into prospects, and it will vary from person to person, which is why market segmentation is extremely important here: Different demographics have different needs, different habits, and should be addressed with emails that speak to them specifically.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143