Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Nutshell

JANUARY 30, 2020

With a CRM or email marketing tool, content can be distributed to those who are interested, and those who aren’t interested can easily be dropped. Content is a marketer’s greatest tool for grabbing the attention of potential customers and steering them in the right direction. INTGRATION. Take the grunt-work out of email marketing.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

NOVEMBER 25, 2020

They’re both sent using similar tools, map to a larger sequence or campaign, and can even serve similar purposes, like winning back lost leads. A few things to keep in mind when drafting a solid subject line: What is the demographic or market segment that will receive this email? How are marketing emails different from sales emails?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143