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How to use email marketing software to turn subscribers into legit B2B sales leads

Nutshell

I’ve put together a guide full of ways that you can nurture your subscribers using marketing automation software so that you can boost your revenue without having to pour even more resources into lead generation. Creating an amazing welcome email can reel in your brand new leads as soon as they hit that subscribe button.

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8 PPC tips to improve your Google Ads performance

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. I suggest putting promotion extensions that highlight deals, exclusive offers, and discounts on your site.

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The complete guide to writing much better marketing emails

Nutshell

Basically every lead-generation strategy from events to discounts was just considered “marketing.”. At the risk of oversimplifying, these initiatives typically trace back to lead generation at the end of the day. Using purchased lead lists for email marketing. But is it really? Well, it’s complicated.

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Dirty Data Done Dirt Cheap

DiscoverOrg Sales

Cheap lead lists ain’t so cheap. Cheaper products are usually lower in quality – whether that’s buying boots from a discount chain, Dollar-Store dish soap, or dirty data. We pulled a laser-focused set of 8,000 contacts at 1,500 target accounts.”. Setting aside the risk factor, it’s expensive to be cheap.

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