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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. Rather, they see a brand that’s abusing their personal information in order to make a sale. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Marketing 206
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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Furthermore, many marketers find themselves stuck in sales-heavy organizations, with fewer resources at their disposal than their sales colleagues.

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The complete guide to writing much better marketing emails

Nutshell

Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. How are marketing emails different from sales emails? How are marketing emails different from sales emails? Skip ahead: What is email marketing?

Marketing 143